This project is a school requirement where we were tasked to create a stylescape, logo, and style guide for Terra Fitness—a fitness center offering massage, yoga, and physiotherapy services, aimed at middle to upper-class clientele.
Terra Fitness is a gym-yoga facility with a mission to provide an inclusive, serene space for holistic wellness. Its offerings include personalized training, mental well-being programs, and a supportive community. The brand's vision is to empower individuals to lead healthier, more balanced lives.
The logo is designed as a window-like form, symbolizing a gateway to holistic fitness and personal growth. Reflecting the owner’s preferences, the brand avoids the stereotypical "gym bro" aesthetic, opting instead for a calm, holistic feel. Warm, earthy tones are used to convey serenity and align with the brand’s focus on well-being and natural balance.
